It’s the most effective platform for local businesses to get their business in the spotlight online.

Why?

Google is the biggest, baddest beast out there!

I’m running a special promotion just over the next 90 days to you, the local business owner.

Running a business is tough enough, who wants to mess around with the internet trying to figure out what’s best for their business? That’s what I’m for!
Best of all. It’s free… free… free….

Companies charge hundreds of dollars for this, some of them I personally know. One company was charging $10,000 for just this service alone!

Yours today is free. Why? I know you will be estatic about being listed in Google and I can build your trust to help grow your business using the internet in other vital ways.

Fill out the form below to get started.

SEO drives traffic to your website. If you spend the money and effort on hiring a web designer, then you should protect that investment by ensuring your website is seen by as many web users as possible.  Good SEO will work to secure the highest ranking possible for your website on search engine returns.  That means that your website will be put in front of the faces of people who are specifically searching for your product or service.  The higher your ranking, the more clicks you get.  If your website is effectively designed, more clicks should equate to more customer conversions.  When you consider that the purpose of your site is to attract visitors and convert them to customers, you simply cannot afford to overlook the importance of driving traffic to your site.

Fancy web design does not necessarily mean search engine compatibility.  As a matter of fact, the opposite is often true.  That is because a majority of the time, those impressive graphics are Flash graphics.  The programs search engines use to identify relevant site content for ranking purposes simply do not recognize Flash.  These programs, called spiders, only recognize text.  Therefore, if your graphics aren’t optimized for spider recognition, they won’t be ranked on search engines, and ultimately won’t be seen.

An optimized website will work to compound its effectiveness.  SEO tends to have a snowball effect.  The higher your site is ranked, the more viewers it will have, and the more viewers it has, the more back links it will obtain from other sites who want to link to it.  That means that a website with SEO grows its own network of additional viewers without you having to do a thing.

If you are planning on hiring a professional for your business’s website design, it is important that your designer understand how to integrate SEO into good web design.  Contact us, businessname, where effective, search engine optimized website design is our specialty.  We can be reached by phone, at (800) 000-0000, or email: businessemail.

Search Engine Optimization (SEO). Spiders are the programs used by search engines to assess a website’s relevance in relation to search engine queries. If your website is not optimized for maximum search engine recognition, then it will inevitably be ranked lower than websites that are. That means that people searching specifically for your product or service will be offered several site options before they are offered yours. They may never even get to yours. You really can’t afford NOT to employ SEO.

Widgets linking to social networking sites. Social networking sites like Facebook and Twitter are quickly becoming one of the most popular ways to spread news like wildfire. Jump aboard this growing trend and watch the word spread about your business’s products or service. How? Widgets. Widgets are applications that allow users the ability to interact with website components. The Facebook “Like” button is a great example of a widget that your website should employ. Create a Facebook page for your business, then link it to your website. That way, your Facebook fans can get business updates every time you make changes or additions to your website. They can also “Like” the products or services featured on your page, and that “Like” will be put in their status updates for all their friends to see. Additionally, you can set up a Twitter account for your business and “Tweet” about anything and everything your business pertains to, and can also link your Twitter account to your Facebook account, so that all of your Tweets post on Facebook. Are you getting the idea?

High-quality content. Study after study proves that Internet users want to view quality, relevant copy when searching through websites. As a matter of fact, they are even willing to put up with obtrusive advertisements and unappealing webpage design in favor of good content. If you put the time, money and energy into designing a site and optimizing it for search engine viability, then you need to make sure your viewers have something of quality to read when they land on your site. Otherwise, they will go elsewhere for it.

In today’s highly competitive world of Internet marketing, it is not enough just to have a website that represents your business. Your website must fight for your business. Make your website count by contacting us, businssname, where effective web design is our specialty.

More than 70% of people today are looking up your restaurant on the internet to find out your reviews. If your most recent reviews are sub par, you will be losing customers like crazy!

Don’t believe it? Let’s do some quick math.

Let’s say you have 1,000 people check out your reviews either on Google, Yahoo, Bing, Yelp, Etc. Each person has an average check size of $100 if they average 2 or 3 people with them at their meal.

If every person that checked out your reviews visited your restaurant, that would be $100,000 in revenue.

Let’s say you have amazing reviews. Perhaps you will get 60% actually come in out of that 1,000 people realistically.

Now, let’s say you have terrible reviews. People have said your service and food are horrible and they will never come back. Maybe you only get about 15% actually come in that checked you out.

Money lost from bad reviews? You bet!

$60,000 – Great Reviews

$15,000 – Terrible Reviews

Do you see the crazy benefits of having great reviews online?? I do!

They’re wearing all the hats and making things happen as best they can, yet they haven’t begun marketing online with a website. Having their own website could really take a load off their shoulders plus give them a whole new world of customers.

Why don’t they have a website?  These are the 3 reasons I’ve come across…

1.  They don’t know what to do.
They’ve been in business long enough to know there’s always a steep learning curve with something new – the technical details, the marketing details, the necessary insider info.
Very true.  A real amateurish-looking, poorly laid out website can do more harm than good.  A website should be more than one page filled with ads.  Building a website is something that can be learned and some aspects of it are easy, but it takes time. Which leads to objection #2.

2.  They don’t have the time to mess with it.
They don’t have time to learn what to do, time to get it going, time to keep it going.
Agreed.  That’s why there are companies like mine that specialize in setting up your website and even keeping it updated if you want.

3.  They can’t afford to.
Their business is just starting off or they’re not in the position to afford “luxuries” like a website.
A website is a necessity today and I would argue it’s better to get it up as soon as possible so it can help bring in clients.  People like to check your company out online, it gives them more of a sense of who you are, and they like to buy online.  A website means customers are global, not just local, and that should tell you your chance to profit from your website can far outweigh the cost of getting a website designed and “put up”.

I hope it doesn’t sound like I’m harping, but adding the online component to your business is so important. It gets me jazzed because I know how to put it all together and make it work for you.

Regards,
Ryan Shaw
860-309-5330

“What?  You did it yourself?

“Let me take a look…   oh…   ummm…”

Does your website scream amateur? It might be that you did put your site together yourself or you got your cousin, Charlie, who knows a little more than you do, to put it up for you.

Now cast a critical eye over it, as if you were your customer.  While you may be proud of your newfound graphic skills, you may actually be scaring potential customers away.

Simply put, a professional website header and other graphics make your online business face professional by association.

If your graphics look, well… lame, then everything else is suspect too, even if you do have valuable information on your site.

A site’s graphics are so important, but often overlooked.  If you’ve gone to all the work to bring new people to your website, don’t you want to leave a good first impression?

Take a look at some of the websites you like to visit and check out their website header, their “buy now” buttons, and the other graphical elements.

* Are they in keeping with the overall theme of the business?
* Are they pleasing to look at?
* Do the graphics in the content make the site easier to read?

The good news is you don’t have to be a graphics artist to have a professional-looking website!  I can reveal my resources or arrange to have it done for you to save you time and hassles.

You can email or call me anytime to discuss this.

Regards,
Ryan Shaw

860-309-5330

__ I have a website that perfectly showcases what my business is.
The face of your website is the face of your business. It should reflect what your business is and does, and what your values are. This is important to remember as more and more people search via the Internet.

__ My website has professional graphics and design and looks beautiful.
Image is important. It doesn’t have to be all slick and over-the-top but it should be professional enough to be engaging and evoke trust.

__ New people are visiting my site every day.
People, aka traffic, are important to your business. Get that traffic through various marketing methods.

__ I sell products from my website.
You’re not just selling products but also your services and your brand.

__ I look at my site’s stats and know where my customers are coming from.
Knowing how people are finding your site means you can beef up the weak areas or put extra time and resources in the strong areas.

__ I use social media and there are links on my site.
At the very least you’ll want to consider getting on Twitter and putting up a Facebook fan page.

__ I collect names and email addresses of my site visitors so I can market to them down the line.
This is huge! Offer something people want in exchange for their email address and you’ll have a targeted list of people who are interested in what you have to offer.

__ Other websites have links to my site.
This is called backlinking and it helps your site get higher up in the search rankings. The better your site sits in Google, the more traffic you get.

Don’t feel bad if you marked many of these No. You’re not alone.  But you can turn that around and make these all Yeses and get ahead of your competitors.  I’m here to answer your questions.

Regards,
Ryan Shaw
860-309-5330

Why?  Because it builds the brand name, showcases them as an expert, puts real people behind the name, speaks to new customers, gives important information, offers real live customer testimonials, brings in new traffic, and increases sales.

Here are some types of videos YOU could use to grow your business:

* Customer testimonial videos with real people giving their honest feedback.  This is the social proof that will help you sell more products or services.

* A brief video introduction into what you do. This is like a video version of your elevator speech.

* A brief walkthrough of your website video.  Show them the page tabs and the search function so they can find what they are looking for on your site. Also show them the contact page so they can ask questions or leave feedback.

* How To videos. Perhaps you can show potential customers how to use the product or you can explain how to purchase the best product based on their needs.

* Question and Answer videos. Take the typical questions you get and make a video answering them. This shows the customer you care, and also cuts down on your time having to repeatedly answer the same questions via email.

Video on your website can have a tremendous influence on your business, but there are some details you should know regarding how to get the maximum impact from your media efforts.

Please give me a call if you realize the potential of using video and would like to discuss it further.

Ryan Shaw
860-309-5330